We are often asked about the suitability of our video game birthday parties and entertainment for girls. My own daughter is a FIFA fanatic but also has grown up playing Jak & Daxter, Mario Kart, and Super Mario Bros on consoles and not just Singstar and dance mats. There is no doubt in my mind that girls love video games of all genre as much as the boys. We see them every week playing together and having an absolute blast.
However, it is interesting when you take a view from afar and start to consider what kind of female characters exist inside the games that she historically played. There is no doubt there is a huge bias towards male characters but we talked about it and it was not something she was really aware of, or that ruined her fun at the time.
Our friend Andy at Family Guy TV recently posed a similar point to Activision at the New York Toy fair. Skylanders has been an amazing phenomenon but the character set has been predominantly biased towards male characters. Although the development team felt they were gender neutral!
We have recently seen Angry Birds Stella announced, which is a version of the game targeted specifically at girls (judging from her colour and types of toys being sold). While boys will likely enjoy playing this as well it will be interesting to see if Skylanders goes a similar route.
With the Swap Force figures seemingly all being male, does Skylanders 4 need to re-address the balance? What video games do your daughters play? Do they have any favourite female video game characters?
We will take a close up look at some of the favourite female Skylanders in preparation for announcements on the new game. Here is Sky who packs a fiery punch.